Mobile marketing is fast becoming an important avenue for reaching potential customers. Millions of people use their mobile device to search for information and services every day. Mobile should be a part of your larger marketing strategy – The market is evolving and changing at a tremendous rate, with thousands of new advertisers each day. Chances are high that your next potential client is looking for you on the Mobile Internet. We are managing e-commerce web sites and sale products for many different industries.
Mobile Search Marketing Success
Mobile Market Maturation Means Money in Search Marketing
Smartphones overtake laptops as UK internet users’ number one device
We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs Superfast 4G is helping change the way we shop, bank, watch TV and communicate Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.
Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.
Ofcom’s 2015 Communications Market Report, published on 6 August, finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.
The rise in smartphone surfing marks a clear shift since 2014, when just 22% turned to their phone first, and 40% preferred their laptop.
Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%.
Mobile Search Marketing Success
According to The Search Agency’s client files, mobile CPCs (cost per click) are 30 percent less than those on desktop, but the mobile click-through rate (CTR) is roughly five times higher than that of desktop. This data presents a rather compelling argument on why your paid mobile strategy requires separate targeting.
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